
Wellness · Concept · 2026
Summit Spine & Wellness
A family wellness clinic that served three generations of patients, stuck on a WordPress theme that felt like none of them.
Problem
A family wellness clinic serving three generations of patients, stuck on a WordPress theme with nine plugins, monthly security patches, and a booking flow that broke on iOS. The warmth of the practice was invisible online.
Approach
A warm palette (sage, cream, wood tones) layered on top of the dark-by-default architecture we use across concepts. Family imagery replaces stock photography. The Framer build collapses nine WordPress plugins into zero dependencies.
Outcome
For multi-generational practices, trust is earned through visible continuity. Testimonials rotate through age groups. Service categories organize by life stage, not by medical technique. The goal is every visiting family recognizing themselves in the first scroll.
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